This is a guest contribution by Joonas Karhu, Chief Business Officer at Bojoko.com. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

The highly competitive nature of the online casino sector means that operators must invest substantially, both in terms of time and money, in marketing activity if they are to acquire and convert players at scale with a favourable ROI.

Affiliates can and do play a key role in this process, and here at Bojoko we have been sending players to U.K.-licensed online casino brands for more than three years now. Over that time, we have gathered reams of data that we believe can help operators drive conversions and FTDs.

We want to share this data with operators so that they can tweak their online casino offering to better meet the preferences and needs of the players that we send or that arrive at their casino through any of the other marketing activity they undertake.