Becky’s Affiliated: How WGES will maintain its exclusive feel in a digital platform

Coming up on December 8-9 is our beloved WGES, a C-level event that usually takes place at the W Barcelona in early July, this year was postponed to December due to COVID and ultimately forced to make the leap from in-person to digital.

Sam Milliken is the Project Manager for WGES, a brave young man who has taken on the challenge of organizing the whole event and learning how to execute in a digital format along the way.

“Us coming from a physical event to a virtual event has been challenging all around and I can sympathize with all the other events companies because its been a crazy one, but we’re moving in the right direction and I think this year is definitely one that we can all learn from”, he said.

In addition to managing the enormous work load that comes along with organizing a digital event, Milliken pointed out a challenge that everyone is facing around the globe- how to replicate online what we know and love in-person.