BetVictor Ltd. has sold its 18 racecourse betting points in the UK to bookmaker Star Sports as it focus to its online business.
Under the deal, the terms of which were not disclosed, Star Sports will acquire facilities at 11 racecourses in the UK including Cheltenham, Newmarket, Ascot, Goodwood, and Sandown Park.
Star Sports operates a number of betting facilities such as Lord’s Cricket Ground and The Oval sports ground in London. The acquisition will take effect immediately and Star Sports is expected to be seen at Royal Ascot starting next week.
“It’s a real honour to be taking over these prime pitches from a firm with such a strong heritage in the bookmaking industry and we are equally thrilled that they have chosen Star Sports as the ideal buyer,” Star Sport’s owner Ben Keith said. “This acquisition marks a new chapter in the exciting Star Sports story and, from a personal point of view, I am completing a lifetime ambition to bet on some of the best pitches in the country, including Royal Ascot and Cheltenham.”