Churchill Downs Inc.-owned Bluff Magazine is set to close operations within the next few days, following laying off its employees.

Bluff founder Eric Morris posted the news on his Twitter account confirming that Bluff Media has let go of the entire staff and the company will close on August 15th after more than a decade of operation.

“There were only four people left and I (originally) hired two of them,” said Morris via his Facebook account in response to questions posed to him on Friday.

Bluff Editor-in-Chief Lance Bradley also confirmed the news through his Twitter account.