DraftDay to power CrownBet, Fox Sports’ daily fantasy sports JV Draftstars

Daily fantasy sports operator DraftDay has announced it will power the new Australian DFS joint venture of CrownBet and Fox Sports Australia.

Two weeks ago, Aussie media reported of an imminent DFS joint venture involving CrownBet, the online gambling division of Aussie casino operator Crown Resorts, and the local division of Fox Sports. On Thursday, DraftDay Gaming Group announced that it would provide the technology platform for this JV, which will operate under the Draftstars brand at Draftstars.com.au.

Draftstars will initially offer Australian Football League fantasy contests, with National Rugby League and NBA contests promised shortly. CrownBet (formerly known as BetEasy) is the AFL’s official wagering partner and Draftstars will be similarly recognized as the AFL’s official DFS partner, allowing it access to exclusive match content and the other usual perks of such arrangements.

CrownBet CEO Matthew Tripp said the Northern Territory-licensed Draftstars site was getting an early launch to coincide with the AFL season kickoff and to allow fans the chance to take the site for a spin and see what they think.