This past weekend I had the pleasure of attending Codeta.com’s VIP event for affiliates, an opportunity to educate potential partners on what the niche online casino has to offer while building relationships and having some fun.  As mentioned in the past, I’ve been on a number of VIP affiliate events over the past twelve years, but this was my first time attending an event hosted by a start-up company.

Codeta’s VIP day consisted of a variety of activities around Stockholm, kicking off with a list of challenges to accomplish around Central Stockholm in teams, followed by a tour of the Codeta offices, lunch, a presentation, a speed boat trip through the Stockholm Archipelago, drinks and dinner at a breathtaking boat house overlooking the water, live table games and club-hopping.

Simon Johanssen is the affiliate director of Ihre Consulting, the company behind Codeta’s launch and one of the key organizers behind the VIP activities.

“As new brands launch every week with promise of an unique thinking and touch to the industry, this was for us an opportunity to actually share with our partners what we have achieved and bring them onboard to join our journey.  No blank promises on Skype or email, we wanted them to see it by their own eyes”, Johanssen explained.