Daily fantasy sports operator DraftKings is gearing up to start running “all season long.”

After making its mark among the leaders in the “daily” variety, the DFS operator is now dipping their toes into the much larger season-long fantasy sports market.

DraftKings on Sunday introduced a new feature, called Leagues, which allows players to set up private groups and create recurring contests. The “season-long” phrase may sound strange at first, especially for the Boston-based operator that made its name as a daily fantasy sports provider—one that offers a weekly alternative to traditional fantasy sports.

DraftKings co-founder and COO Paul Liberman told Yahoo Finance that the platform already has an option that lets users create contests and invite friends to play in it, although “it was buried, and really difficult to use.”