After a successful debut match of Swansea City AFC, the Sponsor BetEast has announced that it is launching another site aiming at the European market with the collaboration of UltraPlay and its Playfinity platform.

This collaboration was only possible after a new influx of capital from the Chinese investment consortium, the Galaxy Group. BetEast has launched its UK site in July but this new site is aimed directly at the pan-European market.

Licensed with Curacao Gaming Authority, BetEast.eu will accept major payment methods including Bitcoin. eSports trading is done by the market leader UltraPlay, ensuring the best coverage and widest variety of markets. “This collaboration ensures that BetEast provides the most exciting eSports betting opportunities” said Mario Ovcharov, Chief Marketing Officer.

Another new product in the mix is UltraPlay’s Live dealer casino software certified by Gaming Laboratories International, the global leader in gaming software certification. Available on desktop and Mobile, it provides one of the most polished products in the Live Dealer segment, and its certification guarantees fair play. The Studio is based in Manila and aims to provide the best casino experience with the most beautiful ladies. On top of UltraPlay’s own product, BetEast also features Ezugi Live Casino and Endorphina slots to accommodate the widest variety of clientele.