This is a guest contribution by Jeremy Olson, a poker expert who’s been working alongside 888poker on their latest interactive piece. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

A decade ago, drawing online poker traffic was as simple as writing a few blog posts, running some freerolls and offering a solid game selection.

Unfortunately, we’re no longer in the mid-2000s and poker sites must work harder than ever to draw traffic.

So where should you direct all of this hard work?