David Beckham ad for Venetian Macao casino put on hold

The launch of a high-profile global advertising campaign for Macau’s biggest casino operator that was due to star David Beckham has been scrapped just 48 hours before its planned roll-out amid turmoil at the top of the company and an unprecedented slump in the fortunes of the world’s biggest gaming hub. Two days before the launch of its “never settle” campaign – widely promoted on both traditional and new media platforms as having at its centrepiece a movie starring a mystery “world famous celebrity icon” – the Venetian Macao yesterday announced that Thursday’s launch event and the campaign had been “postponed until further notice”.