iGaming-focused marketing consultancy to provide strategic digital marketing services to Irish online sports-betting brand

London, UK. October 2017 – Best Odds Marketing, a UK-based strategic digital marketing consultancy focusing on the iGaming and retail betting sectors, has partnered with McBride Racing Ltd., the Ireland-headquartered operator of the online sports-betting brand MintBet, to manage the brand’s strategic digital acquisition marketing programme in the UK market.

The Irish sports-betting provider has contracted Best Odds Marketing to manage its online marketing and affiliate programme promotions ahead of its official programme launch.

The agreement will see Best Odds Marketing, led by Lee-Ann Johnstone, embedded as the official marketing partner for the MintBet brand. The two companies will work in partnership to strategically acquire new customers for MintBet and promote the brand in the broader UK market, under its existing regulated licence.