Over one year has passed since we last spoke with James King, Head of Business Development for iGaming Business, about his bold commitment to raise money for charity in the form of a 150 mile race in the Sahara.  Now that the big day is approaching in just over one month, we caught up with King to learn about his progress and the incredible support the online gambling industry has provided to date.

King’s family and friends have been huge supporters both financially and emotionally, especially his wife Emma who has kindly put up with his training regime, chauffeured him to and from races, kept him fed and in clean gear and was always there to pick him up in the low times.

Additional support found its way to King through the generous online gambling industry, via his own company, other companies and from countless individuals working in the industry.

“iGaming Business has been brilliant, supporting me with promotions through our various media channels as well as allowing a fair bit of flexibility to train when needed”, shared King.