Blockchain allows opening new business models and monetization methods. But during the preparation for an ICO you can not prepare for everything – something just won’t go according to plan. That’s why a strong team is needed, thinks Arwen Smit, the co-founder & CMO at DOVU blockchain platform for mobility ecosystem. In an interview with Blockchain & Bitcoin Conference Gibraltar, where she is going deliver a presentation, Arwen shared her opinion on the role of blockchain in people’s lives, and spoke about the difficulties in preparing for the ICO.

– Hello, Arwen! Why did you choose ICO as a tool for raising money for the DOVU project development?

– Rule no 1: If you can realize your business model with a centralized database, use a decentralized database. However, if your business model can benefit from decentralization and tokenized incentivisation, it’s worth to consider a token sale.

New ecosystems are based on value. DOVU uses tokenized incentivisation mechanisms to align stakeholder incentives to stimulate value-adding behavior. For example, you could earn DOV tokens by sharing data or through responsible driving behavior. In turn, you can spend your DOV token on services within the mobility ecosystem, such as parking or EV charging. With blockchain technology, you can leverage micro-transactions and micro-rewards to monetize previously unmonetizable assets, opening up new business models.