Aspire Global loses fight over Sweden’s ‘moderate’ gambling ad rules

Online gambling operator Aspire Global has lost its fight with Sweden’s consumer watchdog over online casino bonus offers to customers.  

On Wednesday, Sweden’s Patent & Market Court issued a ruling that bonus offers made by Aspire Global’s Karamba online casino brand failed to honor the ‘moderation’ requirement in Sweden’s gambling advertising regulations.

About one year ago, Sweden’s Consumer Ombudsman (KO) launched a lawsuit against Aspire Global subsidiary AG Communications, which holds a license issued by Sweden’s Spelinspektionen regulatory body for, among other domains, Karamba.com.

The KO took exception to a Karamba bonus offer that, in the watchdog’s opinion, contained excessive rollover requirements that weren’t adequately detailed in the marketing pitch. Sweden’s gambling regulations require operators to observe ‘moderation’ in their promotional material, although licensees have complained about the vagueness of this requirement.