Australian online betting operator BetEasy will be folded into rival Sportsbet following the successful merger of parent companies The Stars Group (TSG) and Flutter Entertainment.

On Tuesday, The Australian reported that BetEasy staff had been told their brand was headed for the boneyard once the mega-merger of Flutter-TSG is complete. Flutter shareholders voted 99.19% in favor of the merger at the company’s extraordinary general meeting on Tuesday, while TSG’s shareholders will hold their vote this Friday (24).

The companies’ original plan was to maintain both Australian-facing brands once TSG’s operations come under the Flutter umbrella but a Sportsbet spokesperson said Tuesday that Flutter “currently intends to pursue a single brand strategy for its Australian operation.”

The spokesperson claimed the new strategy was “principally” chosen due to “the ongoing volatility to sporting competitions around the world and the wider economy” due to the COVID-19 pandemic. Executing a “single brand customer migration in a shorter timeframe” would also allow Flutter to provide a better experience for customers.