Author Archives: Jerry Milani

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and variouis sports and entertainment properties. Milani is a proud graduate of Fordham University and when not attending a Yankees or Rams game can be reached at Jerry (at) JerryMilani (dot) com.

Poll: Fatalities, Drugs, and Integrity: Americans’ Top Three Concerns for Horse Racing

Photo by Mathew Schwartz on Unsplash

According to a new, national and Kentucky-based poll commissioned by The Jockey Club, horse fatalities are the single most important factor facing the horse racing industry with nearly seven in 10 likely voters (69 percent) saying that it is a “very important” issue. The misuse of drugs was almost equally significant with 65 percent saying it was “very important.” Integrity and corruption also scored highly at 63 percent.

“This survey is further proof that the horse racing industry has reached a tipping point,” said Jim Gagliano, The Jockey Club president and COO. “The health of horses is of concern to both horse racing fans and the general public, and it’s time we make some real changes.”

Interestingly, these issues matter to people almost evenly across party lines and among Americans of all races and ethnicities. However, nationally, women are especially likely to view equine fatalities (77 percent), drugs (76 percent), and integrity (69 percent) as “very important” issues for the industry to address.

The poll also looked at the Horseracing Integrity Act (HIA) of 2019, which would establish a private, independent horse racing anti-doping authority involving the United States Anti-Doping Agency (USADA); require full transparency into the medical treatment, injuries, and health of all racehorses; and create one, universal system of medication regulation.

An astounding 91 percent of respondents said they would view horse racing “much more” or “somewhat more” favorably if the industry adopted the national regulations and strict anti-doping rules embodied in the HIA.

Other key findings in the poll include:

Kentucky

· Kentucky voters are three times as likely to say horse injuries have become more common (47 percent) than less common (15 percent) in recent years, which is no surprise given that U.S. horse racing lags far behind international standards to combat doping, creating horse injury rates that are 2.5 to 5 times greater than the rest of the world.
· 90 percent of Kentucky likely voters said they would be “much more” or “somewhat more” favorable to horse racing if Congress were to pass the HIA.
· 78 percent of Kentucky likely voters said that it is “very important” or “somewhat important” to reform the horse racing industry in order to improve the image of the sport.
· 95 percent of Kentucky likely voters said they would be “much more” or “somewhat more” favorable to horse racing if the U.S. adopted international standards, which are proved to reduce equine fatalities and injuries.

Nationwide

· 95 percent of likely voters said they would be “much more” or “somewhat more” favorable to horse racing if an independent group, such as USADA (which regulates Olympic athletes), created and enforced medication rules at least as stringent as for other professional sports.
· 93 percent of likely voters said they would be “much more” or “somewhat more” favorable to horse racing if all Thoroughbred racehorses were subject to random drug testing at any time prior to or after a race to test for prohibited substances.
· 93 percent of likely voters said they would be “much more” or “somewhat more” favorable to horse racing if the U.S. adopted international standards, which are proved to reduce equine fatalities and injuries.
· 94 percent of likely voters said they would be “much more” or “somewhat more” favorable to horse racing if there were national medication rules and penalties. Currently, 38 separate state jurisdictions regulate the horse racing industry.

“With industry leaders banding together showing support for passage of HIA, we will be easing concerns of Americans who feel we are not doing enough to protect the health of racehorses,” said Gagliano.

Stars Group, FOX Sports Announce Media and Sports Wagering Partnership

Credit: Keith Allison

The Stars Group Inc. and FOX Sports, a unit of Fox Corporation, today announced plans to launch FOX Bet, the first-of-its kind national media and sports wagering partnership in the United States. The Stars Group and FOX Sports have entered a long-term commercial agreement through which FOX Sports will provide The Stars Group with an exclusive license to use certain FOX Sports trademarks.

The Stars Group and FOX Sports expect to launch two products in the Fall of 2019 under the FOX Bet umbrella. One will be a nationwide free-to-play game, awarding cash prizes to players who correctly predict the outcome of sports games. The second product, which will be named FOX Bet, will give customers in states with regulated betting the opportunity to place real money wagers on the outcome of a wide range of sporting events in accordance with the applicable laws and regulations.

In addition to the commercial agreement of up to 25 years and associated product launches, Fox Corporation will acquire 14,352,331 newly issued common shares in The Stars Group, representing 4.99% of The Stars Group’s issued and outstanding common shares, at a price of $16.4408 per share, the prevailing market price leading up to the commencement of exclusive negotiations. The Stars Group currently intends to use the aggregate net proceeds of approximately $236 million for general corporate purposes and to prepay outstanding indebtedness on its first lien term loans. The common shares issued to Fox Corporation are subject to certain transfer restrictions for two years, subject to customary exceptions.

Rafi Ashkenazi, Chief Executive Officer of The Stars Group said: “We believe this strategic partnership uniquely positions us to build a leading betting business in the U.S., which represents one of the most exciting long-term growth opportunities for our company. Leveraging our proven media partnership strategy with Sky Sports in the UK, we are excited to partner with FOX Sports to integrate wagering into sports media and drive customer acquisition and retention in the U.S.”

Eric Shanks, Chief Executive Officer and Executive Producer of FOX Sports added: “FOX Sports is already synonymous with the best live sports events in the country and now we are expanding the way we immerse fans in the sports culture they love. Digital sports wagering represents a growing market opportunity that allows us to diversify our revenue streams, connect directly with consumers and expand the reach of the FOX Sports brand.”

Under the commercial agreement, FOX Sports will grant to The Stars Group an exclusive license for the use of certain FOX Sports trademarks for a range of immersive games and online sports wagering, and certain exclusive advertising and editorial integration rights on certain FOX Sports broadcast media and digital assets. As part of the transaction, FOX Sports will receive certain brand license, integration and affiliate fees. In addition, during the term of the commercial agreement, The Stars Group has agreed to a minimum annual advertising commitment on certain FOX media assets. Prior to the tenth anniversary of the commercial agreement, and subject to certain conditions and applicable gaming regulatory approvals, FOX Sports has the right acquire up to a 50% equity stake in The Stars Group’s U.S. business.

Genius Sports Group secures landmark betting data agreement with Football DataCo

Flickr/Peter Woodentop

Genius Sports Group, the global leader in sports data technology, has been appointed by Football DataCo, the data rights holder of all competitions organised by the Premier League, English Football League and Scottish Professional Football League, as its official supplier of live data to the global sports betting sector.

Through Betgenius, its sports betting division, Genius Sports Group will capture official live game data in-stadia at over 4,000 fixtures a season, and distribute it to hundreds of licenced sportsbook operators around the world in under a second.

Commencing at the start of the 2019/20 season, this multi-year partnership will create the sports betting sector’s fastest, most accurate and reliable data feed for in-play betting products and live betting innovations, in order to drive long term value for sports betting operators around the world.

“English and Scottish football is vital to any sportsbook offering and Genius Sports provided a compelling proposal to maximise the value of live data in the betting market for the Leagues. We look forward to working with Genius Sports, and its sports betting division Betgenius, in developing innovative data feeds for the market to use,” said Adrian Ford, General Manager of Football DataCo.

Mark Locke, Genius Sports Group CEO, commented: “Being selected by Football DataCo as their exclusive official data partner is transformational for our organisation and reinforces our position as the global leader in sports data capture and distribution technology. This partnership upholds our commitment to ensuring sports remain at the heart of a sustainable sports betting ecosystem that is fair and rewarding for all participants.

“The use of secure, UK football league sanctioned data signals the increased maturity of the industry and recognises the value and protections that this official data feed provides. Football DataCo leads the world through its heavy investment in a product that assures operators can have complete confidence in its data supply to power some of most valuable sports betting content in the world, including all Premier League matches.”

Preakness Stakes Future Odds released by US Racing

2017 Preakness (credit: Maryland GovPics )

US Racing (https://www.usracing.com), an international online horse racing service, today announced future odds for the 144th Preakness Stakes to be held at Pimlico Racecourse on Saturday, May 18th.

Country House won the 145th Kentucky Derby as a 65-1 longshot after the disqualification of Maximum Security on a muddy track at Churchill Downs.

While Country House claimed the first leg of the Triple Crown, he is not installed as the favorite going into the Preakness Stakes. Code of Honor, who finished second place at the Kentucky Derby, has been assigned future odds of 5-2 to win the 2019 Preakness Stakes.

The second leg of the Triple Crown will be televised on NBC with updated information provided by US Racing.

2019 Preakness Stakes Odds

PostHorseTrainerJockeyOdds
1Code of HonorClaude R. McGaughey IIIJohn R. Velazquez5-2
2Country HouseWilliam I. MottFlavien Prat3-1
3TacitusWilliam I. MottJose L. Ortiz4-1
4War of WillMark E. CasseTyler Gaffalione4-1
5Game WinnerBob BaffertJoel Rosario5-1
6ImprobableBob BaffertIrad Ortiz, Jr.8-1
7VekomaGeorge WeaverJavier Castellano11-1
8AlwaysminingKelly RubleyDaniel Centeno12-1
9Laughing FoxSteven M. AsmussenRamon A. Vazquez12-1
10OwendaleBrad H. CoxFlorent Geroux14-1
11AnothertwistafateBlaine D. WrightTBA16-1

US Racing (www.usracing.com) is an award winning, international online horse racing service.

US Racing offers thoroughbred, harness and greyhound wagering content from over 200 of the world’s premier racetracks.

US Racing features race analysis, interviews, free handicapping tips and stories on trainers, jockeys, owners, breeders, horses and new technology and developments in the horse racing industry. US Racing provides reviews and promotions of racebooks, OTBs and ADWs companies worldwide. No wagering of any form takes place at US Racing.

The goal of US Racing to entertain, educate and inform people about the sport of thoroughbred horse racing.

US Racing is privately held with offices in Hong Kong and the Isle of Man.

SCCG, Activate Entertainment Partner On Esports Event Production

SCCG Management and Activate Entertainment today announced a partnership to launch a one stop shop aimed at servicing all esport needs of casino properties across the United States.

Together, SCCG Management and Activate Entertainment provide casino entertainment companies with a credible pathway into the esports market with an offering that includes

· 360 turnkey event management
· Livestream production
· Tournament operation
· Custom Activation Creation
· Media & Promotions

The formal partnership brings Activate Entertainment’s successful track record with clients like Caesars Entertainment, Alienware, World Series of Poker and Dell into SCCG Management’s engagement with Gameworks, as well as a group of signed casino partners to be announced in the coming weeks. Said Activate’s Chris Iaquinta, “With esports still at a nascent stage, I believe casino companies require a “one stop shop” to meet their varied and evolving business objectives.”

The explosive growth experienced year-on-year within the esports industry is driving growing demand from non-endemic sponsors and the casino entertainment industry to associate themselves with the Esports space. Said SCCG Management’s Stephen Crystal, “No two casino properties have the same needs, so we are excited to partner with Activate Entertainment to provide a ‘One Stop Shop’ with customization features, to satisfy what the casino market is looking for right now.”

As a leader in bringing cutting edge technology to the casino industry, SCCG Management in partnership with companies like Activate Entertainment provide a bridge for casino companies and non-endemic sponsors to get into Esports.

NASCAR, Genius Sports Form Landmark Exclusive Betting Data Partnership

NASCAR and Genius Sports, the global leader in sports data solutions, today announced a landmark deal that will see Genius Sports develop an official NASCAR gaming offering for legal sportsbooks. The new agreement is the first step toward creating an advanced live betting product that will drive fan interest and deepen engagement around NASCAR race events.

Genius Sports will utilize NASCAR’s official data feed to build a high-end live betting product to be sold to legal sportsbooks around the world. Exclusive access to NASCAR’s official data allows Genius Sports to create a real-time gaming platform that provides up-to-the-minute odds and a suite of traditional wagers and prop bets. The new initiative will enhance the race day experience and keep fans engaged with the sport for longer periods of time.

“Partnering with Genius Sports allows us to deliver a dynamic fan engagement platform in the rapidly-growing world of legalized sports gaming,” said Brian Herbst, senior vice president, broadcasting and innovation, NASCAR. “This new relationship will provide another entry point to the sport and complements our strategy to create a more immersive experience for fans.”

As a result of the agreement, Genius Sports becomes the exclusive provider of NASCAR data to licensed sportsbooks. The new data partnership marks NASCAR’s first in the growing U.S. sports betting sector.

“NASCAR fans are some of the most devoted in the world, and we look forward to helping them to create a deeper, more connected experience that is both safe and secure as the business of sports betting continues to evolve in the U.S.,” said Mark Locke, Genius Sports CEO. “Furthermore, our global relationships will help bring the excitement of NASCAR racing to new audiences both within the United States and in new territories around the world.”

With 40 cars on the track reaching speeds of over 200 miles per hour, NASCAR’s official data is vital to the development of a gaming platform. Only licensed sportsbooks in regulated territories will have access to the official data, providing greater transparency, accuracy, and cooperation to monitor and safeguard NASCAR events.

Before the start of the 2019 season, NASCAR developed a comprehensive Sports Gambling policy for the industry in which the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports-betting companies and licensed sportsbooks.

Prop Bets Add To Kentucky Derby Fun

Jennifer Lawrence (credit: Gage Skidmore)

Beyond win-place-show, exactas, trifectas and other standard ways to bet on tomorrow’s Kentucky Derby, there are the prop bets, which various betting houses have set up to capture attention outside of the horse racing and sports realms and on into pop culture at large.

Some of the more fun ones that USRacing.com have posted include:

· Will Thanos (Josh Brolin) walk the red carpet at Churchill Downs?

· Do you think Louisville native Jennifer Lawrence will watch the race in person?

· President Trump is still favored (-300) to win the 2020 US Presidential election but how many tweets will President Donald Trump send on the first Saturday in May?

· And, with the 145th Kentucky Derby falling on May 4th, will Luke Skywalker (Mark Hamill) tweet, “May the Horse be with You”?

Josh Brolin (Flickr/Siebbi)

Over the past year, legalization of sports betting in certain portions of the United States has led to partnerships between US racing organizations and sports betting groups largely headquartered in Europe.

Almost a year ago, Paddy Power Betfair acquired Fan Duel while William Hill partnered to provide sports betting at Monmouth Park. Parx Racing has partnered with Kambi. One of the few US racing stalwarts that have not associated with a sports betting partner in Europe is BetAmerica, a racebook owned by Churchill Downs. Three months ago, BetAmerica joined forces with the Golden Nugget Casino in New Jersey in order to offer sports and casino wagering online.

Such partnerships make sense as competition will be fierce as part of what CNBC’s Alex Sherman calls a $150 Billion market.

It is the hope of racing organizations that new fans of the Sport of Kings will be created via the marketing funnels of the partnerships they have with sports betting groups. In turn, the desire is that these new fans will wager on horses. However, whether this business model will facilitate an actual improvement in the economic health of the racing industry in North America is yet to be seen.

While the handle for the Kentucky Derby race has been increasing in recent years with US Racing projecting a 10-12% growth over last year, the overall handle at tracks in North America has declined since 2003.

In 2003, the total handle was nearly $16 billion; in 2014 the handle was approximately $11 billion. However, from 2014 to date, there has been a trend of increasing handles. Perhaps the widespread legalization of sports betting will help continue this upward trend.

Speaking off the record, two gaming executives attending the recent Betting on Sports America Conference at the Meadowlands Racetrack indicated that there was, “still much work to do going forward before the horse racing industry would see benefits from offering sports wagering.”

While it will take time to determine the benefits of legalized sports betting for the racing industry’s bottom line, the casual fans of the Kentucky Derby will now have the opportunity to enjoy Kentucky Derby prop betting.

Student Betting A Topic At NCLGS July 12-14

Jack Hamilton-Unsplash

The extent and magnitude of gambling on college campuses will be the focus of the Committee on Responsible Gaming when the National Council of Legislators from Gaming States (NCLGS) holds its Summer Meeting, July 12-14 at the Radisson Blu Downtown. This examination comes as studies show that 18 percent of college students gamble weekly or more frequently.

“With abundant opportunities to gamble both legally and illegally, we need to examine both the extent of this activity on college campuses and whether this is just good fun or a real problem. Importantly, we need to know how the addition of legal sports betting can impact gambling behavior on campus,” said Committee Chair Keith Pickard, a Senator from Nevada and Vice President of NCLGS. “Legislators owe it to the young adults in their states to understand the implications of this activity.”

The Committee will hear from the following experts:

  • Christine Reilly, Senior Research Director, National Center for Responsible Gaming
  • Susan Sheridan Tucker, Executive Director, Northstar Problem Gambling Alliance
  • Ryan Martin, Associate Professor, Department of Health Education and Promotion, East Carolina University 

The NCLGS Summer Meeting agenda includes:

  • Six legislative committee sessions: Casinos, Emerging Forms of Gaming, Indian Gaming, Lotteries, Responsible Gaming, and State-Federal Relations
  • Keynote Luncheon Address: “The Next Five Years of Gaming,” by Timothy Wilmott, CEO, Penn National Gaming, and Chairman, American Gaming Association
  • Two IMGL Masterclass panels conducted by the International Masters of Gaming Law focusing on state lottery technology and the multiple crossover regulatory and legal issues
  • Special general session panel examining gaming’s evolution toward entertainment
  • Thursday evening cocktail reception
  • Friday evening welcome reception
  • Saturday afternoon tour of Sportradar offices

To view the agenda, register, and book rooms at the host hotel at special attendee rates, visit http://www.nclgs.org/meetings.html.

For sponsorship information, contact Richard Doss at [email protected]. Legislators and others seeking NCLGS membership information should contact Wayne Marlin at [email protected].

NCLGS is the only organization of state lawmakers that meets on a regular basis to discuss issues relating to gaming. Members of NCLGS serve as chairpersons or members of state legislative committees responsible for the regulation of gaming in their state legislative houses. NCLGS does not promote or oppose gaming but is primarily concerned with the regulation and economic and social impacts of the industry. The NCLGS Foundation is the educational and research arm of NCLGS. The 501(c)(3) non-profit is a source of non-partisan data on issues of gaming legislation and regulation.

Spectrum Gaming Group, which has performed advisory and consulting work for gaming operators, regulators and legislatures in 39 US states and territories and in 47 countries on six continents, serves as the Executive Director of NCLGS.

Kentucky Derby Odds – Official Odds and Post Positions Released by US Racing

credit: Bill Brine

US Racing (www.usracing.com), an international online horse racing service, today announced the post positions and updated odds of the 145th Kentucky Derby to be held at Churchill Downs on Saturday.

“While Game Winner, Roadster and Omaha Beach are very strongly backed by punters— there have been some large figures on Roadster and Tacitus,” said Timothy Maxwell of US Racing. “However, Roadster drew post position 17 which has yet to produce a Kentucky Derby Winner.”

Over the past 5 years, the favorites have gone on to win the Derby but in 2019, Maxwell suggested that, “we see a lot of parity among these three year-olds.” In fact, many fans are looking forward to a match race between Roadster and Omaha Beach—which will hopefully extend over the three races of the Triple Crown.

The world will be watching the “Greatest 2 Minutes of Sports” on NBC and getting all the action with US Racing.

Full odds available here.

‘Video Poker Classic’ Gets Major Update

Tapinator, Inc. Launches Major Update to Video Poker Classic, the Top Video Poker Game on Mobile

Tapinator, Inc., a developer and publisher of category leading apps for mobile platforms, today announced that it has launched a major update to Video Poker Classic, the top video poker game on mobile.

Video Poker Classic is the most popular video poker game on iOS and is a leading video poker property on both Google Play and the Amazon Appstore. On iOS, the title maintains over 25,000 reviews with an average score of 4.7 out of 5.0. One of the reasons for the title’s success is its consistency with a real-world casino experience.

To quantify the size of the video poker market, we can look to certain gaming jurisdictions, such as Louisiana and Illinois, that have published data specifically on video poker revenue. In 2013, Louisiana’s adjusted gross video poker revenue was over $600 million and represented 20 percent of the state’s net daily gaming revenue. In Illinois in 2013, video poker revenue was about $300 million relative to about $1.5 billion in adjusted gross casino revenue. In 2018, the revenue for the social casino market reached $5.2 billion, according to Eliers & Krejcik. Based on the size of the video poker market as a percentage of the real-money gaming market, we believe there to be significant growth potential for video poker within the social casino segment. Video Poker Classic is currently ranked approximately in the Top 150 in Downloads and Top 100 in Grossing within the Casino category on iOS.

Our new 2.0 version brings multi-hand capability, a popular casino feature, to the game’s core single-hand gameplay. More specifically, we have introduced Triple Play, Five Play, and Ten Play for all of our 39 game types. With this new version, Video Poker Classic has the richest offering of any video poker title on mobile devices, in terms of game types, gameplay formats (Single Hand, Triple Play, Five play, Ten play) and overall functionality.

“We are excited that, with this major update, we have yet again raised the bar for the video poker category on mobile devices. We are looking forward to future updates later this year that will continue to refine and optimize our category-leading product,” said Tapinator CEO, Ilya Nikolayev.

Sports Betting Coming to Isleta Resort & Casino in N.M.

Isleta Resort & Casino, in Albuquerque, N.M., has announced it will bring Las Vegas-style sports gambling to its Resort. The move follows a 2017 U.S. Supreme Court ruling, which opened the door for tribes to legalize wagers on everything from college basketball to professional football. It’s a victory for those pushing for more gaming options, and Isleta Resort & Casino is thrilled to be an industry leader.

“We’re very excited to be answering the requests of our guests to bring sports gambling to New Mexico,” said Isleta Resort & Casino CEO Harold Baugus. “We look forward to unveiling all of the exciting possibilities to our patrons,” he continued.

The Supreme Court’s decision on Murphy v. National Collegiate Athletic Association, gives states like New Mexico the authority to adopt laws regulating sports betting. New Mexico is now the fifth state to follow suit. The Resort’s new Sports Betting venue is expected to open later this summer, with USBookmaking as its provider.

“We are proud to be selected by Isleta Resort & Casino to provide sports betting services for their casino. We offer outstanding service for our clients and our selection by Isleta validates the tremendous value that USBookmaking contributes,” stated Vic Salerno, President of USBookmaking.

Isleta Resort & Casino

As Isleta Resort & Casino steps up to the plate, details on when sports betting will be available will be released in the near future. More information on the Resort and its amenities can be found at www.isleta.com.

DraftKings, Arena Football League Launch New Fantasy Sports Game

courtesy AFL

DraftKings and the Arena Football League (AFL) have partnered to launch a new daily fantasy sports game ahead of the AFL’s 2019 season. Customers can now submit contest entries and get even closer to the fast-paced action on the turf that begins April 26th. This AFL offering is the 12th daily fantasy sports category for DraftKings, making the company the leader in available sports among fantasy operators.

“The fast-paced games of the AFL and zeal of its fans will enable a new customer base that loves sports just as much as we do to interact with our products,” said Greg Karamitis, SVP of Fantasy Sports at DraftKings. “The AFL is, and will continue to be, excellent partners in enhancing the entertainment experience for these dedicated fans every weekend for the 2019 season.”

With the AFL expanding its presence from four to six teams in 2019, DraftKings’ data capabilities will source game and player information at every moment of play for fans to leverage in their daily fantasy selections. Customers can enjoy special DraftKings Classic and Showdown modes for AFL contests, constructing lineups of six players while staying within a $50,000 salary cap range and designating a “captain” slot that grants one player a bonus multiplier. Classic contests will require selecting players from more than one game, while Showdown contests must include players from each team.

“We are very excited to be working with DraftKings and know our fans will love playing the fantasy football games DraftKings developed for the AFL,” said Randall Boe, AFL Commissioner. “We want the AFL to be the most innovative league in sports and working with leaders and pioneers like DraftKings is a great fit.”

As football represents the most popular sport on DraftKings, this expansion into Arena Football League daily fantasy contests helps further diversify offerings and address customer demand. Additionally, the DraftKings Sportsbook will offer fans the opportunity to wager on games throughout the AFL season. To engage with the new product, players can either head to www.draftkings.com or download the DraftKings app via iOS and Android. 

Betfred debuts American Sports Betting platform at Betting on Sports America 2019

Betfred, the world’s largest privately owned retail book maker, debuts an unmatched suite of managed sports betting and trading products in Meadowlands, New Jersey at the Betting on Sports America 2019 Convention, booth 617, Tuesday through Thursday.

Betfred incorporates the award-winning OptimaMGS platform, offering partners a full suite of managed products which includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing.

With over 50 years of market leading experience in the betting industry, as reflected in the over 1,600 retail stores in the United Kingdom, Betfred seeks to unlock and empower the newly opening US Sports Betting Market. Said Betfred Managing Director, Mark Stebbings regarding the event, “The entire team is energized by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present.” Betfred brings a wealth of expertise to the US market, in superior retail customer service, market automation, in-play sports betting offerings, innovative ideas such as “bet builder”, where customers may create their own bets, and powered by the best in class OptimaMGS sports wagering management platform.

Betfred has partnered with SCCG Management in Las Vegas, to represent the company in the US Native American and Non-Tribal gaming markets. SCCG is an internationally respected management consultancy focused on global sports betting, IP, esports and the casino entertainment industries. Stephen Crystal, Principal Partner of SCCG Management, said, “The scope and scale of the combined resources and experience of Betfred, Optima and SCCG Management allow us to bring a turnkey, industry leading set of tools and talent to the sports betting industry. We’re working tirelessly as a team to present flexible, comprehensive solutions to the US sports betting industry.”

‘Daily Number’ Reaches Exclusive Partnership With Floyd Mayweather

Daily fantasy sports app Daily Number, today announced its exclusive partnership with legendary boxer Floyd Mayweather. This announcement was delivered as a fight promotion “pump fake” that put the boxing world on notice and signaled the start of an exclusive partnership between the app and one of the most famous boxers in history. Daily Number is founded by successful entrepreneur Tom McAuley.

To officially announce this partnership, Daily Number worked closely with Mayweather and Connor Kroll, both of whom have joined the company as equity partners along with Co-Founder and All-Pro NFL Cornerback Richard Sherman, to covertly orchestrate a pseudo fight promotion aimed at shocking the sports world into believing one of the most successful boxers of all time was coming out of retirement. Mayweather ignited the rumor mill by posting a teaser video on his social media accounts on Monday, teasing a big announcement. Today, Mayweather made his much-anticipated big announcement with another video on social media. In the video, the global sports icon held a fake press conference to announce his exclusive partnership with Daily Number.

“I’m excited to announce to the world that The Money Team is now Team Daily Number,” said Mayweather. “You’re talking about the highest paid athlete of all time. It doesn’t take me 10 years to collect a couple hundred million like those guys playing baseball. Daily Number and my brand together is a guaranteed home run.”

The artificial fight promotion is just the beginning for Daily Number, which will be rolling out unique content over the next year featuring Mayweather, Sherman, Antonio Brown, Paul Pierce and more.

“Daily Number is just going to keep punching you in the mouth,” said McAuley. “Right when you think we’ve stretched the limits of what is possible for an early stage company, we’re going to hit you with the next thing. It truly is an exciting place to be, where the craziest idea you can imagine is executable. That’s 100% a factor of the incredible people that have bought into what we’re doing.”

Promofix Announces Partnership With BeIN Sports

Promofix Announces Partnership with BeIN Sports

Promofix has announced a partnership with BeIN Sports, becoming its sole advertising sales representative in the MENA region.

The new strategic partnerships if hoped to put Promofix, a subsidiary and digital arm of Lebanese JGroup, a holding group headed by entrepreneur and philanthropist Imad Jomaa, on the map as a global player in the sports ad industry.

Since the signing of the agreement, Promofix will be the executive advertising sales agent for BeIN Sports, in all 24 MENA countries, both online and offline.

Behind the partnership lie plans of further collaboration between the two parties, which have plans on combining their global experience and networks on several fronts.

BeIN Sports, the region’s, and one of the world’s, biggest sports broadcaster. The network owns exclusive rights to some of the plant’s biggest sporting events, including the UEFA Champions League, FIFA World Cup and La Liga.

As for Promofix, this is a great addition to their very diverse and impressive portfolio. The media group has represented several key players in the region, including Lebanese popular Al Jadeed TV, Shazam, Snapchat, Sizmek, Bucksense, Sharkiya and Summaria.

This new addition can bolster their dominance in the ad sales market both regionally and internationally.

Wynn, Scientific Games To Launch Sports Betting, iGaming In U.S.

Scientific Games Corporation (PRNewsFoto/Scientific Games Corporation)

Scientific Games Corporation has announced that it will partner with Wynn Resorts, Ltd. to support the launch of Wynn Resorts’ unique digital sports betting and iGaming applications in the U.S. Wynn Resorts intends to initially launch in New Jersey and utilize several Scientific Games products and services including: a sports betting and iGaming system; a managed sports trading service and Scientific Games’ market-leading content aggregation system that is home to more than 2,000 digital games such as 88 Fortunes®, Raging Rhino®, Zeus® and more.

Wikimedia Commons-Baishampayan Ghose

Woods Masters Win Yield William Hill US Bettor James Adducci $1,275,000 Check

(Photo by David Becker/Getty Images for William Hill US)

William Hill US today announced James Adducci, 39, of Wisconsin, as the winning bettor of the massive $1.19 million payout after Tiger Woods’s 2019 Masters Victory. Mr. Adducci placed an $85,000 bet on Tiger to win the 2019 Masters Tournament on Tuesday, April 9, 2019, at 14/1 (+1400) odds, at the William Hill Sports Book at SLS Casino which resulted in the largest golf payout in William Hill history.

To celebrate the win, Joe Asher, CEO of William Hill US, and Paul Hobson, General Manager of SLS, presented Mr. Adducci with a check for $1,275,000 (inclusive of the 1,190,00 payout plus the original 85,000 stake) at the William Hill Sports Book at SLS Casino on Monday, April 15.

“This is a story for the ages,” said Asher. “Tiger climbs back to the top, and a guy from Wisconsin, on his first sports bet ever, wins over a $1 million betting on him. We congratulate both James and Tiger on their epic wins.”

“Golf was so special for my dad and I,” said Adducci. “To see Tiger win a major tournament for the first time in front of his kids meant a lot to me.”

Adducci flew to Vegas on the morning of Tuesday, April 9, to make the wager on Tiger, his first sports bet ever, before flying right back home.

Woods (credit: Keith Allison)

March Madness Pushes New Jersey Sportsbooks to Record Month, According to PlayNJ.com

U.S. Air Force photo by Michelle Gigante

New Jersey’s online and retail sportsbooks scored a record win and near-record monthly handle in March as the industry crossed the $2 billion mark in bets since legalization. The spike was fueled overwhelmingly by the NCAA Men’s Basketball Tournament, according to PlayNJ.com analysts.

“The first week of March Madness generated more action than the Super Bowl, and even the First Four games attracted enough betting to rival a busy weekend of NFL regular season football,” said Dustin Gouker, lead sports betting analyst for PlayNJ.com. “That is unquestionably a massive success and shows clearly the importance of college basketball to the Northeast’s legal sports betting markets.”

New Jersey’s online and retail sportsbooks accepted $372.5 million in March bets, just shy of the record $385.3 million in January, according to official reporting. New Jersey’s online and retail sportsbooks have now accepted $2.3 billion in bets since legalization in June 2018.

March revenue was $31.7 million, up 150 percent from $12.7 million in February. The win and a high-water gross revenue mark for the state’s online casinos combined in March to generate more than $70 million in monthly revenue.

“$2 billion in bets in nine months shows just how much pent-up demand for legal sports betting existed in New Jersey,” Gouker said. “As quickly as the industry has ramped up, though, the next milestone should come more quickly. $3 billion is certainly within reach by the industry’s first anniversary in June.”

New Jersey’s online sportsbook brands accounted for $298,3 million, or 80.8 percent, of total March bets. That’s even with the 80.8 percent of bets that flowed through online sportsbooks in February.

FanDuel Sportsbook/Pointsbet was the dominant online sportsbook, beating rival DraftKings Sportsbook, with $13.3 million in gross revenue, up from $6.59 million in February. DraftKings fueled Resorts’ $7.3 million in March, up from $3.7 million in February.

FanDuel Sportsbook at The Meadowlands remained tops in the retail market with $4.3 million in March gross revenue, up from $1.5 million in February. Monmouth Park followed FanDuel with $986,251.

“Online sports betting will continue to drive the market, and product innovations will likely bear much more fruit in the near future,” Gouker said. “New Jersey’s sportsbooks already offer the most advanced online product of any legal sports betting jurisdiction, and bettors have continually responded.”

theScore Supports Proposals to Legalize Online Gambling in Ontario

credit: Tom Glod/Pixabay

theScore, Inc. (TSX Venture: SCR) (“theScore”) today welcomed proposals by Ontario’s Progressive Conservative government to legalize online gambling in the province. The plans, presented in the provincial government’s budget, also included support for the legalization of single event sports wagering at the federal level.

With one of the most popular sports apps in North America, theScore is set to become the first media company in North America to launch a sportsbook in the United States after federal legislation prohibiting sports betting was overturned by the U.S. Supreme Court in May 2018. theScore’s sports betting platform is scheduled to launch in New Jersey mid-2019.*

Late Thursday, in the Progressive Conservative Government’s “A Plan for the People” provincial budget, proposals were advanced to “establish a competitive market for online legal gambling that will reflect consumer choice while protecting consumers who play on these websites.” The provincial government will now consult with key stakeholders over its plans. In addition, the province confirmed it had already asked the federal government to take action to legalize single event sports wagering. Its full announcement can be read here.

John Levy, Founder and CEO of theScore, said he fully supported proposals to finally modernize outdated prohibition laws in the country and said the Company would be prepared to offer online sports betting to Ontarians when legislation permitted.

“theScore has always embraced the fact that sports betting is part of the overall fan experience, and it is finally time for jurisdictions across Canada to adopt common sense sports betting regulation,” he said. “We applaud the Ontario government for taking this very significant first step. As we prepare for the launch of our sportsbook in the United States, we intend to actively participate in the Ontario government’s consultation process.

“theScore is already a highly-recognized brand in Canadian mobile sports, and the most popular mobile sports app in the country. We’ll be ready to provide Canadian fans with a best-in-class mobile sports betting experience when the opportunity arises.”

theScore app, which is used by more than four million sports fans a month and is one of the leading multisport news and data apps in North America, is available in the App Store and on Google Play and offers news, scores, alerts and stats for every major league and competition, including betting line movements for leagues including NBA Basketball, NFL Football, NHL Hockey and MLB Baseball.

*Subject to receiving all required approvals and licenses from the State of New Jersey Division of Gaming Enforcement (DGE) and the New Jersey Racing Commission (NJRC).

Americans Are Set To Make Record-Breaking Bets On 2019 Triple Crown Races This Year

Photo by Gene Devine on Unsplash

With this year’s Triple Crown races just around the corner, online bookies are set to make the most profit from derby horse races they have ever seen. PayPerHead.com, the leading online sportsbook software in the industry, states that online bookies will have over $145 million up for grabs from the Kentucky Derby alone.

“Triple Crown races are one of the most busiest and profitable times for online bookies.” explained Nate Johnson, Product Manager of PayPerHead.com. “Online bookies had a total of $139.2 million up for grabs last year. With recent legalization and an increased betting wave from across the country, online bookies are expected to make a record-breaking profit this year.”

The Triple Crown races are comprised of three races within the U.S, the Kentucky Derby, the Princess Stakes, and the Belmont Stakes. In order to win the Triple Crown, a horse and jockey must win all three races. This makes the Triple Crown one of the most prestigious trophies in thoroughbred racing.

“Placing bets on the speculated Triple Crown trophy winner is one of the longest betting traditions in the U.S.” explained Johnson. “Last year, the sports betting industry saw hundreds of millions of dollars in bets placed on the Kentucky Derby alone. This year, we anticipate another record-breaking number due to factors like sports betting legalization.”

Throughout recent years, sports betting legalization has played a significant role in the growth of the sports betting industry. Even though placing bets on horse races has been legal for quite some time in the U.S, PayPerHead.com states that more Americans are becoming online bookies and starting their own businesses.

PayPerHead‘s online bookies can make up to $10,000 in their first month. As the stigma of online sports betting begins to disappear, PayPerHead sees an influx of new users from across the country.  With the Triple Crown races being one of the largest sports betting events of the year, PayPerHead online bookies have great potential to grow their current books and profit.

“The last horse to win the Triple Crown was American Pharoah in 2015. Currently, online bookies are predicting that Game Winner, War of Will, Signalman and Improbable have the closest chance to winning Triple Crown in 2019. If one of these top four thoroughbreds wins two of the three Triple Crown races, we can expect hundreds of millions in bets across the online bookie industry.”