AskGamblers.com is one of the most well-known and trusted iGaming affiliate sites in the business.  Founded by Igor Salindrija in 2006, this website provides coverage of over 1,000 online casino sites and is dedicated to providing information to and serving as an advocate of online casino enthusiasts.  This information includes reviews, bonuses and promotions, news, blogs, forums, a complaint system, newsletters and a recently launched “enhanced subscription notification system”.

Salindrija considers his team at the forefront of innovation in affiliate marketing and AskGambler’s notification system now allows subscribers to receive live updates on bonuses, reviews, news and whatever else they choose via email, on-site or mobile device.

Providing the best user experience has been a part of AskGamblers’ mission since its launch, a task that has changed drastically over the years due to constantly developing technology.  Promoting trustworthiness inside the gaming industry is also at the head of AskGamblers’ mission, a key factor in bringing traffic back to the site again and again.

As the online gambling affiliate industry becomes increasingly competitive, I wanted to talk with one of the industry’s more experienced teams to find out what makes them successful today.  Hot areas of discussion in the iGaming affiliate industry include improving user-experience, the changing role of SEO, mobile strategy, brand advocacy and other areas of innovation.  In this interview with Marko Antonijevic, AskGamblers’ SEO/CRO Specialist, we cover all the topics above to get a perspective from one of the industry leaders.