Fintan Costello has 15+ years of experience in affiliate marketing, from both a gambling operator and affiliate perspective and even spent some time with Google as their Senior Industry Head of Finance and eGaming. For the past year or so, Costello has served as a Board Member and Managing Director of Finder Media, now with a special focus on the regulated U.S. iGaming market.

iGaming affiliate marketing has changed drastically over the past two decades and has reached a point where complying with strict regulations and licensing requirements around the world can be quite challenging. The regulated U.S. market is no exception and with a number of states still trying to figure out their strategy for entry, there are many moving pieces to deal with at all times.

The good news is that Costello represents a smaller, independent affiliate business when compared to the Catenas and Better Collectives out there, proving its possible to succeed in this market even if you’re not part of the U.S.-facing affiliate powerhouses.

When asked why he decided to shift away from his Europe and U.K. comfort zone to the U.S. market, he said “it’s about regulation”.