Becky’s Affiliated: Gartner-recognized Xtremepush gears up for apocalypse of the cookie

Gartner, the leading global technology research company, just released their new Magic Quadrant or “MQ” for mobile marketing platforms and Dublin-based Xtremepush was included in the report. 

“We are now at the top of the “Challenger” in the quadrant which is pretty big news for us, for a five year old company which is non-VC backed. We’re really, really excited about it to be honest with you”, Xtremepush CEO Tommy Kearns shared.

Kearns was recently featured on a G2E Digital 2020 panel, discussing the importance of omnichannel marketing in the gambling industry, especially when it comes to bridging the gap between the land-based and online world.

“If you simplify the whole game of how to communicate with the users be them land-based or omnichannel as you call it, it all comes down to an understanding of that user, of the data”, he said.