Innovation is at the heart of the gambling industry and a good percentage of the innovation comes from our start-ups.

Start-up focused events have become a popular feature at conferences such as GiGse, EiG and now ICE Totally Gaming with everything from “start-up zones,” to carefully planned out “Launch Pads” and “Pitches”.

For the first time ever, we’ll be seeing a dedicated space at ICE for start-up pitches, hosted by Clarion and organized by GamCrowd.  The partnership between these two companies began at EiG 2014 and has continued into 2015 with the creation of “Pitch ICE”.

A total of twenty start-ups signed up for Pitch ICE through GamCrowd.  Each company has submitted a two-minute video about their product to GamCrowd’s site so interested parties can watch and get an idea of what pitches they want to attend live at ICE.

During the expo, each start-up will be granted a fifteen-minute time slot for both Tuesday and Wednesday on the Pitch ICE stage at booth N7-460.  Each pitch will be filmed and then posted on GamCrowd’s website after ICE finishes to provide further exposure, solicit voting and ultimately determine the winner.

“Pitch ICE offers start-up companies a unique opportunity to present their business ideas directly to the most important movers and shakers in the gambling industry,” GamCrowd CEO Chris North told CalvinAyre.com.  “That type of exposure and access to potential investors is priceless and would often take similar start-ups a long time to achieve, if ever”.

Clarion, the organizers of ICE Totally Gaming, also feel that Pitch ICE provides start-ups with a unique opportunity for exposure.