Consumers can expect the official rollout of Apple’s iOS 9 in a week or so, an operating system that will support ad blocking and other content blocking features.

Small to mid-size publishers have been on red alert since they learned of iOS 9’s plans and some even say this move by Apple could be a “game changer”.

The use of ad blockers are already widespread amongst desktops, but not nearly as common for mobile and tablet devices.  Considering Apple’s dominance in the mobile marketplace, the iOS 9 rollout and its ad blocking capabilities will likely have a big impact on the digital publishing and advertising industries targeting mobile users.

After reviewing the general impact of ad blocking technology on the online gambling industry this summer, this week I’d like to investigate how the imminent iOS 9 rollout will fit into the picture.