We’ve just wrapped up the London Affiliate Conference, the largest event of the year dedicated to iGaming affiliate marketing,a segment of the industry that is more competitive now than ever.

While I was roaming the floors of the LAC, I spent some time with my good friends Charles Gillespie and Roberto Savio of KAX Media, two well-known faces in the industry with a new project up their sleeve designed to give affiliates a competitive edge.

As an affiliate, manually gathering statistics from a number of affiliate programs at the end of each month is a real pain, something I can relate to from my time with Casino City.  Keeping on top of tracking, revenue and other numbers are of upmost importance to any affiliate in the business, so there’s no way to avoid the dreaded monthly stats collection…but now there is a way to simplify it immensely.

Gillespie, Savioand their team have spent the past eighteen months developing Adge, a system automatically unifying an affiliate’s statistics from each program they work with.Adge can be described as “a passion project” for KAX Media because they know from experience how much time it takes to gather statistics manually.  Now that they’ve developed Adge, stats can be accessed automatically every day and viewed anytime on desktop or mobile devices.Literally a dream come true for KAX and other iGaming affiliates.

Savio is the Sales and Marketing Director of Adge and is incredibly passionate about the product.  During our interview Savio explained his background in iGaming, where the idea for

Adge came about, why it can greatly simplify the life of all iGaming Affiliates and how this product compares to some of its competitors.

Becky Liggero: Thank you so much for joining me today, Roberto.  Lets start with your background in the gaming industry, tell us about it.