Ory Weihs, the CEO of XLMedia, is one of my oldest friends in iGaming and also one of the most successful affiliates in our industry.  Since 2003, Weihs’ business has grown from a robust network of affiliate sites to a full service digital advertising company, one of the first of its kind to go public.

Spending time with Weihs is always inspiring as his drive to constantly grow and develop his business is contagious and it’s apparent going public was the right decision for him.  When you’re as driven as Weihs, there is nothing better than taking on a good challenge like he has done- here is his story on going public and how things are looking for XLMedia one year later.

Let’s begin by talking about this big move you made, by going public – why did you actually decide to make that huge jump – it’s a huge accomplishment.

We’ve been running for quite a long time.  I’ve been doing this since 2003 in some way or the other and we’ve been growing pretty constantly since 2004 or 5.  The business reached a point where it was working with many countries and many verticals, using a lot of technology.  We felt there was an opportunity if went out and raised some more money, we can really expedite the process and do multi-vertical, multi-countries and invest more in technology.