Bet365 dominates Italy’s sports betting market as online wagers surge 80%

Italy’s online gambling market showed good gains in its casino and sports betting verticals, while poker continued its inexorable decline.

Citing stats from Italian gambling regulatory AAMS, Agimeg.it reported that Italian-licensed online casino sites generated revenue of €327.5m in 2015, a 31.2% improvement over 2014’s figures.

Lottomatica (GTech) was the online casino market leader, holding a 14.7% share. Sisal was a distant second at 9.7%, while William Hill ranked third with 8.3%. Hills began 2015 with a casino share of 9.4% in January but fell to 7.1% in December, the biggest drop of 2015 among online-only casino operators.

The rest of the top 10 online casino sites shook out thusly: Snai (6.3%), Gala Coral’s Eurobet brand (6.2%), Bwin (5.4%), 888 Holdings (4.5%), Novomatic’s Greentube-Starvegas (3.3%), Winga (2.8%) and Paddy Power (2.8%).