Starting life in the South Caucasus almost two decades ago, Armenian solutions provider BetConstruct has expanded its influence of the industry both East and West, with two hemispherical domes at ICE London 2020 illustrating the company’s 360° approach to markets across the world. Key to this vision is BetContruct’s ability to consistently deliver genuine innovation, with Chief Product Officer Edgar Mkrtchyan highlighting the company’s wide range of launches in London last month, which included a training academy, an industry content aggregator app, and a VR Fight Club among others.

BetConstruct came out swinging at ICE London 2020 with a wide range of launches including an industry training academy and VR Fight Club, making ExCeL’s main corridor home to one of the show’s most exciting attractions.

Inside the hall on BetConstruct’s official stand, there were more interactive concepts for attendees to explore, including its latest company concept: East and West. It represents the idea that BetConstructs’ high diversity now appeals to almost any player and operator around the world, with 15 offices across the globe testament to that. Such a reach, explained Product Officer Edgar Mkrtchyan, can only be achieved by utilising emerging tech to deliver genuine innovation.

“We are using the latest technologies – virtual reality, artificial intelligence, machine learning, blockchain – along with our vast experience and knowledge in the industry to really push the boundaries” he said, adding that the latter was essential for their new educational offer, BetConstruct Academy.