UK-listed online betting exchange Betfair has inked a new betting partnership with Sunderland AFC.

The deal marks the second English Premier League tie-up Betfair has inked this month, following its three-way deal with Aston Villa and rival bookies Bet365. The Sunderland deal will see Betfair act as the team’s official UK betting partner, allowing the Betfair logo to be splashed liberally on LED screens at the Black Cats’ Stadium of Light, as well as appearing on interview backdrops.

Betfair PR man Stephen Mault called Sunderland “a club with great heritage” and looked forward to “growing a successful relationship over the course of the coming season.” Sunderland commercial director Gary Hutchinson logrolled back, claiming to be “absolutely delighted” to be able to cash Betfair’s check, which he said would help “strengthen our stature both on and off the pitch.”

Meanwhile, over on the continent, Malta-licensed online bookmakers Tipwin have inked an official exclusive betting partnership with German Bundesliga side Hannoverscher Sportverein von 1896 (Hannover 96). The one-year deal is Tipwin’s first Bundesliga tie-up and will see the company enjoy major signage in the team’s HDI Arena.