Online gambling operator BetSafe is looking to make a splash in the Kenyan market by addressing a major football sponsorship void.

On Wednesday, BetSafe, an offshoot of Nordic online gambling company Betsson AB, announced new sponsorship deals with Kenyan Premier League teams Gor Mahia and AFC Leopards. The tie-ups will run for three seasons, starting with the upcoming 2020/21 campaign.

The deals, which will see the BetSafe logo appear on both clubs’ shirts, are worth a combined Ksh95m (US$894k) per season, with reigning league champions Gor Mahia getting the lion’s share (Ksh55m). The deals were done through BetSafe’s new Kenyan offshoot Bet High Kenya Ltd.

Local media quoted Bet High’s ‘public relations and partner manager’ Tom Bwana saying BetSafe would be launching operations in Kenya “very soon and our top priority is to support Kenyan football.”