For the first time in history, a digital token (BETR) will be available during the FIFA World Cup, the biggest sports betting event in the world, for true peer-to-peer betting with no central party, providing a robust escrow and settlement service.

BetterBetting, an innovative new secure peer-to-peer sports betting system, aims to reach its $30m hard cap limit and close its BETR token sale to the public.

The digital BetterBetting currency will be the industry standard for a transparent and provably fair sports betting system, and available for use during the World Cup in Russia, June 14th- July 15th and beyond.

There is no requirement for a regulated entity, since there is no central intermediary and there is no licensable entity (such as a bookmaker or exchange). The role of bookmaker is filled by a smart, automated system.