It’s Betting on Football by name, but so many of the topics to be discussed at this month’s conference are far from exclusive to the beautiful game.

Held at Stamford Bridge from 20-23 March, the #bofcon2018 agenda will combine expert analysis of this year’s football frenzy with a tour of the sports betting world and a breakdown of the most pressing international issues for industry leaders.

OPTIMA CEO Jacob Lopez will be opening the ‘Global Market Profiles’ track with an assessment of the licensing opportunity in Spain, one of more than 40 countries represented at this year’s event, with Jdigital Chairman Mikel López de Torre, La Liga Head of Global Partnerships Gregory Bolle, and Ficom Leisure Senior Partner Christian Tirabassi.

The morning part of the track will also cover preparation for a football-free summer in Italy, before Danske Spil Head of Sportsbook Jens Nielsen, Mr Green CEO Jesper Kärrbrink, Better Collective CEO Jesper Soegaard and Jari Vahanen, Senior Vice President for state-owned Finnish operator Veikkaus, combine to explain the success of gaming-based start-ups across the Scandinavian region.