Online gambling brand Bodog has signed a shirt sponsorship deal with Brazilian footballers Corinthians Steamrollers.

On Monday, Bodog announced a pact with the Sao Paolo-based Steamrollers, who play American-style football in the São Paulo Football League of the Confederação Brasileira de Futebol Americano, and are an offshoot of powerhouse football/soccer powerhouse Sports Club Corinthians Paulista. Terms and duration of the deal weren’t disclosed.

The Corinthians’ tie-up is a natural fit for Bodog, which recently announced a major expansion into Latin America. Bodog brand PR director Ed Pownall said he wouldn’t pretend that the company “knew much about the Steamrollers when we launched in the region, but the Corinthian brand and the American football angle seemed like a good fit for us.”

Corinthians Steamrollers president Ricardo Trigo said it was “great to see new brands coming into the sports” and hoped that Bodog’s international presence “can help both the Steamrollers and the sport grow further in the region and beyond.”