BtoBet’s Chairman Alessandro Fried is a key speaker of the conference organized today at Enada Spring which focuses on the challenges operators and bookmakers find when deciding to enter the Italian gaming market. He shares his vision in an interview.

What is the potential that the Italian market presents to operators and bookmakers today?

The Italian market is very interesting and competitive. We bring our international experience gained over the years that represents the added value of the company. Concerning the Sport products, we focus on different channels, considering the constant increase in the mobile offers, the possibility to create new gaming markets to stand out, whilst also taking into consideration the growing requests of Live, Fantasy Games, and eSports offers. This ultimately because the real challenge for bookmakers is to be able to get out of the standard offers.

As an expert on the Italian market, what are the main challenges for operators willing to take the step towards the “dot it” world?