While markets contract around the world, battling the COVID-19 pandemic the future is bright in Latin America (LATAM) according to BtoBet CEO Alessandro Fried. Fried believes that the LATAM market is the perfect springboard into the African market, with companies like BtoBet well placed to take advantage of emerging technologies in that part of the world. Fried sat down to share the possibilities he sees for the LATAM market with our very own Becky Liggero Fontana.

Fried believes that the LATAM market has the potential to be the next California during the gold rush – exciting, unpredictable but also an endless realm of possibilities for the gambling industry. “We thought that it’s still a very good moment to increase our presence in Latin American and Africa,” Fried said.

[youtube https://www.youtube.com/watch?v=0Mxut0CmZRc]

To that end, BtoBet has made big investments in growing regions. “We become the leader in Africa and Latin America and we have grown our presence massively in almost all of the different countries, we’ve acquired a lot of knowledge over the years and we’ve made an effort to share that knowledge.”