• Alessandro Fried: “An opportunity for bookmakers to diversify srategies and overcome over-reliance on sportsbook”

With the novel coronavirus disrupting the sporting calendar and putting on hold the sportsbook industry, leading platform provider BtoBet has put in place and launched a strategy in order to aid bookmakers during this trying time. The strategy aims to assist sportsbook operators to retain their current fold of players, shifting their engagement from pure betting on sports events to other alternative verticals mitigating and avoiding a downfall in revenue.

Amongst other aspects the strategy involves the introduction of special content for those bookmakers making use of the BtoBet services, including:

• a daily selection of the most important horse-racing events,