Caesars punts on WeChat Pay to win over Chinese gamblers in Las Vegas

In hopes of wooing Chinese visitors to Las Vegas, casino operator Caesars Entertainment has started accepting payments via Chinese digital wallet WeChat Pay.

Unlike its neighbors Las Vegas Sands, MGM and Wynn Resorts, Caesars does not have a substantial presence in China’s gambling mecca, Macau—something that the company hopes to solve by becoming the first Strip operator to allow Chinese tourists to pay for food, concert tickets and retail items using the popular mobile app.

Currently, Caesars has 16 point of sale locations inside Caesars Palace, The Linq Promenade and Paris Las Vegas that accept WeChat Pay payments. Bruce Bommarito, corporate VP of international marketing for Caesars Entertainment, told the Las Vegas Review-Journal that the company will roll out the WeChat Pay function to “dozens of more” locations in Las Vegas before the year ends.

“We want to do this for our Chinese customers to make them feel at home,” Bommarito told the news outlet. “We have been working hard on the Chinese market for some time.”