CAP Network to Sponsor Acquisition Zone at London Affiliate Conference Market-leading affiliate network, CAP Network, to take lead sponsorship of zone dedicated to player acquisition in the gaming market 9th January, 2015, London, UK (Press Release): Leading publishing, research and events company iGaming Business has confirmed the CAP Network will take the lead sponsorship of the new acquisition zone within the London Affiliate Conference (LAC).

Targeting senior marketing executives working within both operator and affiliate brands, the acquisition zone is a premium area within LAC that is focused on all areas of player acquisition and not just affiliate marketing. The zone will include a dedicated lecture theatre open to all attendees, which will include speakers talking about subjects such as media buying, responsive advertising, real-time email marketing, social media monitoring, why direct mail isn’t dead and advanced conversion and retention techniques.

“Over the last few years we have seen our affiliate events attract lots of new attendee types such as rights holders, media buyers, agencies, ad networks and media owners. This has meant our events are fast becoming a central place to negotiate all acquisition deals and not just affiliate, so launching the acquisition zone was a logical step for us,” commented Alex Pratt, Head of iGaming Business.

In addition to the lecture theatre the zone will also have a dedicated exhibition zone with companies such as AdCash, Dynamic Messaging, Social Monitor, MyAffiliates, Silver Pop, the Isle of Man Post Office and the official zone sponsor—the CAP Network. As the zone sponsor, the CAP Network will have a major presence within the area where they will present their acquisition solutions that deliver thousands of players to operators in over 20 countries.

“CAP Network is excited to be exhibiting at LAC to showcase the breakthroughs we’re making in player acquisition methodology. Since June 2014, the CAP Network has sent 14,000 new depositing customers across 20+ different countries to the operators we are partnered with,” commented Allan Stone, General Manager, CAP.  “Like CAP, iGB has recognized the shifting demands of the delegates, which now includes player acquisition channels beyond traditional iGaming affiliates. CAP’s sponsorship of the LAC Acquisition Zone complements this shift, and is an awesome opportunity for us to share how we’re paving the way for both operators and affiliates,” Stone Continued.

To find out more about the London Affiliate Conference, please visit http://www.igbaffiliate.com/events/londonaffiliateconference/