Category Archives: Press Releases

Viral launches casino brand based on virtual characters

Viral the licensed white label multi-channel casino and betting solutions provider today announced that  its group company, Fortuity Holdings LTD has launched its first B2C casino label, a brand called LuckyCasino.com which uses characters and progress on a map  that offers a deeper gaming engagement for the player.

Characters and story-telling are ingrained in human culture and with the advances in technology and HTML5 map animation; the LuckyCasino.com brand has created virtual characters to assist players with solutions to common tasks in the player journey. The casinos main character is called ‘Lucky’ and others include General Sign-up, who assists you with your account creation to Dr.Statty, who provides data and play suggestions to improve the gaming experience.

“Today’s casino players demand more fun and engagement while experiencing the excitement of online casino games. With LuckyCasino I was given the opportunity to fulfill my passion in creating unique illustrations and cool characters.” Said, Mark Scicluna lead concept illustrator for LuckyCasino.

“Video gaming, virtualization characters, apps and companions such as Apple’s Siri to Microsoft’s Cortana continue to grow in popularity along with the day-to-day usage as users relate to virtual characters to deliver a deeper and engaging experience to their daily lives. We are tapping into this growing market segment that combines digital entertainment, e-learning, and virtual characters into one experience with the LuckyCasino brand” said Daniel Eriksson, CEO of Viral.

Viral launches casino brand based on virtual characters

Viral the licensed white label multi-channel casino and betting solutions provider today announced that  its group company, Fortuity Holdings LTD has launched its first B2C casino label, a brand called LuckyCasino.com which uses characters and progress on a map  that offers a deeper gaming engagement for the player.

Characters and story-telling are ingrained in human culture and with the advances in technology and HTML5 map animation; the LuckyCasino.com brand has created virtual characters to assist players with solutions to common tasks in the player journey. The casinos main character is called ‘Lucky’ and others include General Sign-up, who assists you with your account creation to Dr.Statty, who provides data and play suggestions to improve the gaming experience.

“Today’s casino players demand more fun and engagement while experiencing the excitement of online casino games. With LuckyCasino I was given the opportunity to fulfill my passion in creating unique illustrations and cool characters.” Said, Mark Scicluna lead concept illustrator for LuckyCasino.

“Video gaming, virtualization characters, apps and companions such as Apple’s Siri to Microsoft’s Cortana continue to grow in popularity along with the day-to-day usage as users relate to virtual characters to deliver a deeper and engaging experience to their daily lives. We are tapping into this growing market segment that combines digital entertainment, e-learning, and virtual characters into one experience with the LuckyCasino brand” said Daniel Eriksson, CEO of Viral.

Matchbook Launches Netent’s Online Casino Games

Matchbook.com, the sports betting exchange, has added NetEnt’s casino games portfolio to its existing proprietary casino technology.

Popular titles such as Starburst, Gonzo’s Quest, Twin Spin and fifty more new NetEnt games have been added to complement Matchbook’s own suite of casino games.

Having agreed a deal in October 2015, a swift integration process has been completed and a selection of NetEnt’s games are now live on Matchbook.com, with more to follow in the coming weeks.

As well as their low commission sports betting exchange, the rapidly expanding Matchbook portfolio demonstrates the company’s commitment to offering a best in class betting experience to all their customers.

Matchbook Launches Netent’s Online Casino Games

Matchbook.com, the sports betting exchange, has added NetEnt’s casino games portfolio to its existing proprietary casino technology.

Popular titles such as Starburst, Gonzo’s Quest, Twin Spin and fifty more new NetEnt games have been added to complement Matchbook’s own suite of casino games.

Having agreed a deal in October 2015, a swift integration process has been completed and a selection of NetEnt’s games are now live on Matchbook.com, with more to follow in the coming weeks.

As well as their low commission sports betting exchange, the rapidly expanding Matchbook portfolio demonstrates the company’s commitment to offering a best in class betting experience to all their customers.

Casino Kings Expands with Net Entertainment and NYX Gaming Portfolio

London, England.

London-based online casino provider Casino Kings has announced the launch of 27 new Net Entertainment gaming titles along with two further titles from NYX Gaming Group across its gaming portfolio.

The games will be made available across both Casino Kings’s web and mobile offering, bolstering the site’s games catalogue early in 2016 following a number of high profile expansions in 2015.

Casinokings.com launched in the UK in 2014. The site’s growth is a symptom of its success, while this latest announcement will prove extra invigoration for its wide demographic of players.

Casino Kings Expands with Net Entertainment and NYX Gaming Portfolio

London, England.

London-based online casino provider Casino Kings has announced the launch of 27 new Net Entertainment gaming titles along with two further titles from NYX Gaming Group across its gaming portfolio.

The games will be made available across both Casino Kings’s web and mobile offering, bolstering the site’s games catalogue early in 2016 following a number of high profile expansions in 2015.

Casinokings.com launched in the UK in 2014. The site’s growth is a symptom of its success, while this latest announcement will prove extra invigoration for its wide demographic of players.

Leovegas Tackles Blue Monday with #orangefunday Coffee and Chocolate

LeoVegas is making the most of Blue Monday with a PR campaign utilising press, social media and experiential activity as it looks to cheer up those feeling the most glum.

The mobile casino is focusing its efforts on Manchester and Leeds after research it conducted at the start of the month found its residents and commuters to be worst affected by the Monday blues.

LeoVegas spent the early part of this morning on the streets of both cities handing out LeoVegas-branded chocolate and coffee vouchers to commuters making their way to work. Those who shared their excitement over social media received responses from the mobile casino including random acts of kindness, such as free spins and cheerful GIFS.

Shenaly Amin, UK Country Manager at LeoVegas.com, said: “The feedback on the street has been great so we hope our Blue Monday activity has put a smile on some faces today and turned it into more of an Orange Funday. Manchester and Leeds are both great cities so it was nice to be able to cheer up their commuters and residents alike.

Leovegas Tackles Blue Monday with #orangefunday Coffee and Chocolate

LeoVegas is making the most of Blue Monday with a PR campaign utilising press, social media and experiential activity as it looks to cheer up those feeling the most glum.

The mobile casino is focusing its efforts on Manchester and Leeds after research it conducted at the start of the month found its residents and commuters to be worst affected by the Monday blues.

LeoVegas spent the early part of this morning on the streets of both cities handing out LeoVegas-branded chocolate and coffee vouchers to commuters making their way to work. Those who shared their excitement over social media received responses from the mobile casino including random acts of kindness, such as free spins and cheerful GIFS.

Shenaly Amin, UK Country Manager at LeoVegas.com, said: “The feedback on the street has been great so we hope our Blue Monday activity has put a smile on some faces today and turned it into more of an Orange Funday. Manchester and Leeds are both great cities so it was nice to be able to cheer up their commuters and residents alike.

Space-lottery.com takes crowdfunding to new heights and makes space accessible for everyone. A new era is here!

A new era in commercial space flight is finally here, and by turning to the crowd for funding everyone can be a part of it. Investing in Space-lottery.com means you will not only invest in a very lucrative idea, you will also support the future of human space exploration. Space-lottery.com will give you a chance of 1 in 20.000 to win the life-changing experience of an XCOR spaceflight for just 15 euro. Together we’ll send more than 30 future astronauts into space before the end of 2018, and change the future of commercial space flight forever. The first draw is expected to take place in July 2016. When the future astronauts will go to space exactly is still unknown, it is the rocket industry after all, but the goal is 2017. Winners will get a spacesuit to fuel their dreams in the meantime.

Space-lottery.com launched its crowdfunding campaign today on the Funded By Me platform. The goal is to unite space-lovers from all over the world and make space accessible for everyone. This move announces a new era of commercial space flight, and by turning to the crowd for funding everyone can be a part of it.

As Jasper Versteege (Founder) stated, “A lot of people are dreaming of space, and we want to give them an opportunity to become part of this exciting new industry of commercial space flight. Who knows, they might even end up in space themselves. Power to the crowd!”

The concept: space accessible for everyone

Space-lottery.com takes crowdfunding to new heights and makes space accessible for everyone. A new era is here!

A new era in commercial space flight is finally here, and by turning to the crowd for funding everyone can be a part of it. Investing in Space-lottery.com means you will not only invest in a very lucrative idea, you will also support the future of human space exploration. Space-lottery.com will give you a chance of 1 in 20.000 to win the life-changing experience of an XCOR spaceflight for just 15 euro. Together we’ll send more than 30 future astronauts into space before the end of 2018, and change the future of commercial space flight forever. The first draw is expected to take place in July 2016. When the future astronauts will go to space exactly is still unknown, it is the rocket industry after all, but the goal is 2017. Winners will get a spacesuit to fuel their dreams in the meantime.

Space-lottery.com launched its crowdfunding campaign today on the Funded By Me platform. The goal is to unite space-lovers from all over the world and make space accessible for everyone. This move announces a new era of commercial space flight, and by turning to the crowd for funding everyone can be a part of it.

As Jasper Versteege (Founder) stated, “A lot of people are dreaming of space, and we want to give them an opportunity to become part of this exciting new industry of commercial space flight. Who knows, they might even end up in space themselves. Power to the crowd!”

The concept: space accessible for everyone

Collaboration and Innovation – A New Era in Gambling

The gambling industry may be a tightly-knit industry, but that doesn’t mean it’s a collaborative one! And while innovation is a current buzzword, the reality is that the barriers to entry for start-ups make true innovation far more of a gamble than the casino games themselves…

It’s a problem epitomised by the biggest event in the gambling industry calendar – ICE Totally Gaming. With many companies prepared to spend close to 6 figures on the overall build and promotion, making any kind of splash at ICE is beyond the range of most newly-established companies – even when they are comfortably outside the ‘start-up space’.

Punching above their weight

Four innovative young companies have joined forces to exhibit at ICE Totally Gaming 2016: allPay, BlockEx, Gamevy and W2 Global Data. All very different in their industry sector, maturity level and size – they shared an understanding that ICE could have a big upside for their business…

Collaboration and Innovation – A New Era in Gambling

The gambling industry may be a tightly-knit industry, but that doesn’t mean it’s a collaborative one! And while innovation is a current buzzword, the reality is that the barriers to entry for start-ups make true innovation far more of a gamble than the casino games themselves…

It’s a problem epitomised by the biggest event in the gambling industry calendar – ICE Totally Gaming. With many companies prepared to spend close to 6 figures on the overall build and promotion, making any kind of splash at ICE is beyond the range of most newly-established companies – even when they are comfortably outside the ‘start-up space’.

Punching above their weight

Four innovative young companies have joined forces to exhibit at ICE Totally Gaming 2016: allPay, BlockEx, Gamevy and W2 Global Data. All very different in their industry sector, maturity level and size – they shared an understanding that ICE could have a big upside for their business…

Fire & Ice Lead Sponsors Dafabet and Play’n GO Back for another Year of Decadent Depravity

January 2016, London, UK (Press Release) – Once again, Play’n GO and Dafabet will be headline sponsors of the iGaming industry’s most decadent annual event, Fire & Ice, titled “One Night in Wonderland…” on Wednesday night February 3rd.

For their 15th annual event, organizers promise an evening of spellbinding entertainment and debaucherous partying as they take guests on an adventure down Alice’s magical rabbit hole – the Lyceum way.

Ebba Arnred, CMO at Play’n GO commented: “This will be our sixth year sponsoring the Fire & Ice party. Our enthusiasm for the hottest annual event in igaming hasn’t cooled off in the least.  We look forward to celebrating a very merry unbirthday with all our friends and colleagues, so don’t be late for this very important date!”

As it has for several years now, Dafabet, a member of the AsianLogic Group, will host their annual celebration for business partners, friends and VIP guests from the world of sport and gaming within the main event.

Fire & Ice Lead Sponsors Dafabet and Play’n GO Back for another Year of Decadent Depravity

January 2016, London, UK (Press Release) – Once again, Play’n GO and Dafabet will be headline sponsors of the iGaming industry’s most decadent annual event, Fire & Ice, titled “One Night in Wonderland…” on Wednesday night February 3rd.

For their 15th annual event, organizers promise an evening of spellbinding entertainment and debaucherous partying as they take guests on an adventure down Alice’s magical rabbit hole – the Lyceum way.

Ebba Arnred, CMO at Play’n GO commented: “This will be our sixth year sponsoring the Fire & Ice party. Our enthusiasm for the hottest annual event in igaming hasn’t cooled off in the least.  We look forward to celebrating a very merry unbirthday with all our friends and colleagues, so don’t be late for this very important date!”

As it has for several years now, Dafabet, a member of the AsianLogic Group, will host their annual celebration for business partners, friends and VIP guests from the world of sport and gaming within the main event.

GoldenPark.es Re-Launches Affiliate Programme in Partnership with Income Access

Affiliate programme for Spanish online sportsbook and casino has migrated to the Income Access affiliate management platform

Montreal, QC. January, 2016 – GoldenPark.es, a Barcelona, Spain-based sportsbook and online casino brand, has announced the re-launch of its affiliate programme in partnership with Income Access, a technology and digital marketing firm specializing in the global iGaming industry. The GoldenPark.es affiliate programme will now be managed using Income Access’ award-winning affiliate management software.

Operated by Spanish gaming company MGA, GoldenPark.es was launched in 2012 as the first portal of its kind available in Spain on web and mobile. GoldenPark.es is regulated domestically by the Directorate General for the Regulation of Gambling and operates in Spanish and English. The brand offers players a number of exciting sports-betting options including football, tennis, ice hockey, American football and golf.

GoldenPark.es also features an online casino boasting a wide range of real-money table games and slots. These range from American Roulette and Classic Blackjack to Cashville slots and Candy Bingo.

GoldenPark.es Re-Launches Affiliate Programme in Partnership with Income Access

Affiliate programme for Spanish online sportsbook and casino has migrated to the Income Access affiliate management platform

Montreal, QC. January, 2016 – GoldenPark.es, a Barcelona, Spain-based sportsbook and online casino brand, has announced the re-launch of its affiliate programme in partnership with Income Access, a technology and digital marketing firm specializing in the global iGaming industry. The GoldenPark.es affiliate programme will now be managed using Income Access’ award-winning affiliate management software.

Operated by Spanish gaming company MGA, GoldenPark.es was launched in 2012 as the first portal of its kind available in Spain on web and mobile. GoldenPark.es is regulated domestically by the Directorate General for the Regulation of Gambling and operates in Spanish and English. The brand offers players a number of exciting sports-betting options including football, tennis, ice hockey, American football and golf.

GoldenPark.es also features an online casino boasting a wide range of real-money table games and slots. These range from American Roulette and Classic Blackjack to Cashville slots and Candy Bingo.

ThePOGG.com approved for Alternative Dispute Resolution (ADR) Service by UKGC

The United Kingdom Gambling Commission has approved ThePOGG.com as an Alternative Dispute Resolution (ADR) service.  A spokesperson for ThePOGG.com stated:

“We have been successfully managing player and casino disputes for over three years and our tally of complaints managed is now nearing 500.  We are extremely proud of the fact that the UKGC has recognised the value of the service we provide and the integrity of our team.  We look forward to working closely with the UKGC to continue mediating and acting as a conduit between players and operators.”

ThePOGG.com is one of the first affiliate sector organisations to be granted ADR status by the UKGC and the individual responsible for managing the complaints side of ThePOGG has recently attained mediation and arbitration qualifications from The Chartered Institute of Arbitrators, further adding to the quality of service ThePOGG can provide.  Notably the ADR service provided by ThePOGG.com differs markedly from the services provided by all of the other ADR service operators in that there is absolutely no charge for utilising the experience the team at ThePOGG has. No ADR charges players for use of their service but ThePOGG is unique in providing a cost free service to operators wishing to call upon its team’s 10 years of experience in the online gambling industry. The ethos behind ThePOGG is to provide the best possible support service to those requiring dispute resolutions and to ensure that cost is not prohibitive – hence why the service is free to all.

About the Gambling Commission Alternative Dispute Resolution (ADR)

ThePOGG.com approved for Alternative Dispute Resolution (ADR) Service by UKGC

The United Kingdom Gambling Commission has approved ThePOGG.com as an Alternative Dispute Resolution (ADR) service.  A spokesperson for ThePOGG.com stated:

“We have been successfully managing player and casino disputes for over three years and our tally of complaints managed is now nearing 500.  We are extremely proud of the fact that the UKGC has recognised the value of the service we provide and the integrity of our team.  We look forward to working closely with the UKGC to continue mediating and acting as a conduit between players and operators.”

ThePOGG.com is one of the first affiliate sector organisations to be granted ADR status by the UKGC and the individual responsible for managing the complaints side of ThePOGG has recently attained mediation and arbitration qualifications from The Chartered Institute of Arbitrators, further adding to the quality of service ThePOGG can provide.  Notably the ADR service provided by ThePOGG.com differs markedly from the services provided by all of the other ADR service operators in that there is absolutely no charge for utilising the experience the team at ThePOGG has. No ADR charges players for use of their service but ThePOGG is unique in providing a cost free service to operators wishing to call upon its team’s 10 years of experience in the online gambling industry. The ethos behind ThePOGG is to provide the best possible support service to those requiring dispute resolutions and to ensure that cost is not prohibitive – hence why the service is free to all.

About the Gambling Commission Alternative Dispute Resolution (ADR)

The WMA is set to welcome a host of experts to discuss the ever present threat of cybercrime

The WMA’s annual Financial Crime Conference will tackle the issues with cutting-edge discussion

Cybercrime has dominated the news throughout the year and is a threat to which no-one is immune. Cybercrime has become one of the major issues of the modern age and companies and institutions are finding themselves ever more hard-pressed to contend with the threat in order to keep citizens and customers safe.

The WMA recognises the huge importance of tackling this issue, both for its member firms and their clients. Liz Field, Chief Executive of WMA said: “Cybercrime is of particular interest to financial organisations, not only because they manage clients’ assets, but also because they hold large volumes of sensitive client data. The misappropriation of such data can lead not only to direct financial loss and severe reputational damage for companies.

According to the ONS annual crime report there were 2.5 million cybercrime offences directly affecting individuals between May and August 2015, an average of 625,000 a month. The report highlighted the fact that more than 20 per cent of all cybercrime victims incurred a loss a higher than £5001. Another 37 per cent of people who were victims of cybercrime suffered losses ranging from between £100 to £500. These numbers highlight the increasing personal and financial damages cybercrime presents to individuals, and the need to adopt effect counter-cybercrime measures. Liz concluded: “As an industry, finance faces considerable losses from cybercrime as there have always been significant potential financial gains to be had and valuable sensitive information to be stolen.”. Indeed there is still a long way to go when it comes to spreading cybercrime awareness in the industry, with only 41 per cent [1] of industry respondents to recent PWC study believing they may experience any form of cybercrime in the next 24 months.

Double Leovegas Win as Player Wins Christmas Million Weeks after Winning Hollywood Holiday

A resident of Swedish town Västra Götaland celebrated New Years’ Eve with a bang after winning LeoVegas’ Christmas Million competition and picking up the top prize of £25,000. This isn’t the first big win for the anonymous winner, as the same customer closed 2015 by winning the mobile casino’s Jackpot Party promotion, picking up a holiday to Hollywood in November.

The promotion was open to all LeoVegas customers depositing £10 or more during the month of December. While there were numerous winners of smaller daily prizes, the Swedish man was the only one to walk away with the top prize. In total £100,000 was given away during the competition.

The player, who wished to remain nameless, pledged to spend some of his winnings on doing something nice for his family.

Commenting on the win, Shenaly Amin, LeoVegas country manager, said: “When we spoke to the winner he was almost lost for words. However, it wasn’t the first time we’d called him as last year he also won a trip to Hollywood during our Jackpot Party promotion. He must be one of our luckiest customers as winning two promotions in quick succession is unprecedented. Maybe it’s time we put him on speed dial. It was nice though to hear him express his gratitude for his latest prize and hear how he’s drawn to LeoVegas due to our range of online slots. It’s great to see a win like this round off 2015 and we’re excited to see who will be winning with us in 2016.”