China seeks new sports lottery mascot to assist sales restart

China’s sports lottery is trying to raise awareness of its post-pandemic rebirth by seeking public help in creating a new mascot.

On March 11, China began restarting its sports and welfare lottery sales after a record 49-day shutdown caused by the COVID-19 pandemic. Around one week later, the National Sports Lottery Center reported that lottery services were operating at two-thirds capacity and the month closed with the resumption of sales in Hubei province, the epicenter of the original outbreak.

Lottery retailers in Hubei’s capital Wuhan weren’t scheduled to rejoin the party until Wednesday, the date on which Chinese authorities officially lifted the 76-day lockdown they imposed on the city. State-run media warned Wuhan’s residents that “it is right to be excited … but we must not relax.”

China’s official lottery administrators issued a similar ‘warm reminder’ to customers, some of whom – like those in Wuhan – have been prevented from scratching their lottery itch for a while. The authorities urged customers to show “restraint” in purchasing lottery tickets and to “please bet rationally.”