Cleveland Cavaliers majority owner, Dan Gilbert, has created an investment fund ready to plough $35m into wearable eSports technology; London-based eSports platform FaceIt raise $15m in seed funding.

The National Basketball Association’s (NBA) ties with eSports have strengthened. Cleveland Cavaliers majority owner, Dan Gilbert, has partnered with Bruin Sports Capital and WPP. The trio has ploughed $35m into an investment fund. Part of which will go towards the eSports industry.

The new fund is called Courtside Ventures. Marketed as an early-stage founder ‘transforming the intersection of sports, technology, and media.’

Gilbert’s partners include Founder & CEO of Krossover Vasu Kulkarni, Interplay Ventures Deepen Parikh, and Founder & Chairman of Rockbridge Growth Equity Brian Hermelin.