ComeOn Group closing two Swedish online gambling brands

Online gambling operator ComeOn Group has shut two of its Swedish-licensed brands after protesting the government’s plans to limit online casino deposits and bonuses.

This week, ComeOn informed its marketing affiliate partners that it had “decided to close down operations” of its Sveacasino.com and Cherrycasino.com brands “in Sweden only.” The company said it had “relinquished” the licenses issued by Sweden’s Spelinspektionen regulatory body for these brands.

The two sites have already stopped accepting new customers and deposits, while “all existing Swedish player accounts” on these sites will be closed as of May 18. The company suggested that Swedish players on the two sites check out its ComeOn site, one of many brands still operated by the ComeOn/Cherry family in Sweden, including Hajper, Snabbare and Mobilautomaten.

Spelinspektionen has yet to update its list of online licensees to reflect ComeOn’s reduced footprint, but the regulator announced Thursday that it had issued a new online gambling license to Alea Ltd, which plans to operate in Sweden using its Slottsmillion brand.