theMediaFlow Managing Director Nichola Stott gives an overview on auditing your competitor content  in this edition of CalvinAyre.com’s Content Marketing Tip of the Week.

Auditing your competitor content is a great way to get a feel for what content works to drive links and social shares. You may also get a sense of how and to what level they’re investing in their content marketing endeavours. By competitor you could also broaden the scope to look at operator sites and their content strategies; particularly sportsbook and news sites like this one!

The data and metrics that you want to focus on are:

Titles

Frequency

Variety and asset types e.g. video use, infographics and such

Editorial links per post