theMediaFlow Managing Director Nichola Stott gives an overview on Paid Content Seeding in this edition of CalvinAyre.com’s Content Marketing Tip of the Week.

If you’re struggling to gain traction with a new content strategy, using social media to seed your content pieces is a great way to get the ball rolling, increase your readership and also grow your social communities whilst you’re at it.

There’s an awful lot to learn about specific social platforms that permit sponsored content in order to get the best results but as an introduction here’s a couple of my best tips for Facebook and Twitter.

Facebook – use psychographic targeting.  Select your target audience details and refine by thinking a) what kind of person would enjoy this content and b) what interests would this person have? Are they a Breaking Bad fan? What sports do they like? Target the typical interests of the typical person you want to reach for the best chance of success.

Twitter – use the option to target followers of accounts like you (or the Twitter feed you would most like to be). Kind of a similar principle as above and works on the sort of Amazon “those who bought “X” also bought…” suggestions. Targetting likeminded accounts in this way should increase your chance for both engagement and followers.