As much as the pandemic has changed plans for the gambling industry, in many ways its accelerated plans for online gaming. But before this “new normal” started, our Becky Liggero Fontana chatted with David Flynn, CEO of Swintt and part of the Glitnor Group, to understand their plans for expansion, and to grow their online presence.

And at the time at least, Glitnor was looking to move into several new markets. “In our two brands, we first began focusing on the Swedish market, so the fastest growing business in the Swedish market the last quarter which is always great to know,” he said. “In terms of other markets outside, we’re looking at Canada, New Zealand, also looking at India very soon as well, in terms of market expansion, and given the history a lot of the founders in the business, Japan’s also a very important market for us going forward.”

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Specially now though, as countries are all looking at how their respective industries should be regulated, matching local demands is important. That’s something Flynn noted they’re good at. “I mean from a customer services perspective, that’s really, really important to get that right. Making sure that we adhere to the regulations, and certainly in terms of responsible gaming as well, and making sure that we have our technology correct, Spelpaus, the words in the Swedish market of course. In terms of affiliation, it’s about making sure that we have the right offering for that particular market, that we’re offering Lucky Casino in that particular market, and so far, so good. It’s managed to pick up extremely well from a very, very humble beginnings.”