Fire & Ice—produced by iGaming PR and events specialists Lyceum Media— will be held on Wednesday, 4th of February at the Troxy 490 Commercial Road, E1 0HX, London and CalvinAyre.com, the exclusive video media partner of Fire & Ice 2015, brings you Michael Caselli’s Director’s Note.

“It’s like the offspring of a Cirque du Soleil and the city of Amsterdam, delivered on the movie-set of a Vegas night club, with all your friends there to watch the birth. There isn’t anything that I’ve ever been to that I can relate it to, other than previous Fire and Ices.” This is what Michael Caselli, publisher & editor-in-chief of Lyceum Publishing & iGaming Business, always say when people ask him, “What is Fire & Ice?”

The iGaming industry veterans know that the original Fire & Ice was the result of iGaming people not getting invited to traditional gaming parties. And because of that, 14 years ago, Jodie Thind and Michael Caselli decided to host a party for their iGaming friends who were unwelcome everywhere else.

Fire and Ice is the most “wild and extreme” event on the gaming calendar. The shows are always sexy, dangerous, provocative, and often quite psychedelic because as a young entrepreneurial industry 14 years ago, like iGaming, it didn’t have a roadmap; it didn’t conform to any pre-made conventions. The event was and is a reflection of that same iGaming spirit that brought gaming into the digital age.

“Fire & Ice is a reaction to a uniquely inspired group of people in a very special time in history – where ecommerce, and the internet itself, was a mystery just taking form – in a digital universe that required everyone in it to forge their own path,” said Caselli.

“But what makes the show such a unique event is that you can’t buy something like Fire & Ice. There is no performance group you can go to, pay and get an event like this. And only a few of Jodie and my closest friends know how much work it is to put on. It is, and it must be, a labor of love… an artistic outlet for a couple of people that somehow just need to do it… because if you were to judge it in time, effort, dollars and cents, it would never calculate as a profitable or even a sane and rational enterprise.”

The Beginning of the Fire and Ice Journey