US-based daily fantasy sports (DFS) operator DraftKings is beginning to flex its muscles in the British gaming market with the acquisition of the full player database of free-to-play DFS platform TransferKings.
Draftkings describes the acquisition of TransferKings as a strategic move to accelerate its expansion and cement its footprint on the British shores as legalization of the DFS in the U.S. remains uncertain. In return, TransferKings sees the acquisition as an opportunity for their players in the UK to access real-money contests, as opposed to only free-to-play competitions.
The two companies didn’t disclose the specific terms of the deal, including the price of the deal.
“We want to expand our audience in the United Kingdom, and this is an effective way to reach an even larger group of passionate fantasy football fans,” DraftKings Chief International Officer Jeffrey Haas said, according to Inside World Football.