Sports betting operator DraftKings is deepening its ties to golf while praying to God that it doesn’t lose baseball betting for the rest of the year.
On Tuesday, DraftKings announced it was expanding its daily fantasy sports ‘content and marketing relationship’ with the PGA Tour to become an Official Betting Operator of the sports body. While the DFS partnership was an exclusive, the betting deal was cited as the ‘first’ for the Tour, so we should expect a flurry of similar announcements in the coming weeks.
The deal will allow DraftKings to use Tour trademarks in its US operations, as well as advertising access within Tour media and partner platforms. DraftKings can also use Tour content and video in its pre- and post-game betting programming.
PGA Tour senior VP of media & gaming Norb Gambuzza said his group’s original DraftKings tie-up had led to “tremendous” growth in fan engagement and the expansion of the deal was “a natural evolution” given the legal climate and the Tour’s increasing interest in snagging some of the betting bucks floating around out there.