Daily fantasy sports (DFS) operator DraftKings plans to hire hundreds of new staff to flesh out its new head office.

On Thursday, the Massachusetts-based DraftKings announced plans to shift its corporate headquarters to a 105k-square-foot single-floor property in Boston’s Back Bay neighborhood that’s more than twice the size of its current residence. The company says it will officially transfer its flag to the new offices by mid-2019.

More importantly, the company also announced it planned to dramatically expand its payroll from its current 425 warm bodies to over 700, all but 100 of whom will make their home in the new Back Bay digs.

Some of the extra bodies and space will reportedly be devoted to expanding DraftKing’s in-house media production facilities, which sends an involuntary shiver down the spine of everyone who dreads a return to the bad old days of ubiquitous DFS television commercials a few years ago.