E-sports betting website Unikrn has raised $7m in its latest funding from high profile investors to further develop its Unikrn.com eSports platform.

The latest investment round was led by Jonathan Teo and Justin Caldbeck of Binary Capital, early investors in companies such as Twitter, Snapchat, Instagram, Whisper, and Taskrabbit.

Owner of Dallas Mavericks and Shark Tank television celebrity Mark Cuban has joined a group of investors including Advancit Capital, Freelands Group, 500 Startups, Indicator Ventures, and Tabcorp in putting $7 million to Unikrn.

“Hundreds of companies every year try to get me to invest, whether on Shark Tank or off camera. However, I only put my money and my name on the companies that I feel will be successful, truly advance an industry and have a leadership team that I respect,” said Cuban. “Unikrn fits all these requirements. The rapid growth of eSports has created an entire new category of competition and I am proud to partner with Rahul Sood and his team to help bring eSports to an even greater audience. As a sports fanatic and owner of the NBA‘s Dallas Mavericks, I’m excited to be involved with a new sport just as it’s poised for huge growth.”