While there can be plenty of competition between affiliates, they all have the same goals in common and can benefit from working together sometimes. For that, there’s now the Safe Affiliate Programs, and at ICE London 2020, our Becky Liggero Fontana caught up with Ellen Learmonth of Golden Euro Affiliates to understand how this partnership benefits everyone.

Learmonth explained the basics of the group, and their common goal. “It’s a collaboration of several brands that have come together to help each other, and affiliates, in a unification that supposed to be safe environment for the affiliates,” she said. “What we are trying to do by saying ‘safe environment’ is that we all have one common idea about the integrity of the business, the honesty and clarity, and we want to portray that. And we want to tell the affiliate, ‘These brands are safe for you.’”

[youtube https://www.youtube.com/watch?v=zO5ZTJgMUkg?feature=oembed]

The group is getting their name out there, and they are doing it by providing value-added services. “Sign up on the website where you can sign up for a newsletter, and the idea is that you can you reduce your inbox,” Learmonth offered. “So you get the news of all the brands that are under this umbrella, Safe Affiliate Programs, and we’re trying to bring more to the table as well. So we’re trying to add some added value to the newsletter, so something that you wouldn’t get for the individual brands. That’s one thing, but secondly it’s a common inbox so if you have a problem with a program that is part of Safe Affiliate Programs, then you have a challenge to drop an email to Safe Affiliate Programs and ask them to fix that for you. Because sometimes you don’t have such a close relationship with maybe one of the programs in this group, but a very close relationship with another. And we can intermediate within this group.”