This is a guest contribution by Wink Bingo & Winkly Magazine’s Marketing Manager Eitan Gorodetsky. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

The Peter Andre Fund and Wink Bingo are embarking on a partnership set to benefit both brands, and to support the vital work of Cancer Research UK. Much has been made of the recent announcement that for the first time in history half of people diagnosed with cancer will survive the disease – television adverts have been legion, and not many days go by without some form of mention in the national press.

The resultant public reaction has been an increased appetite for activism and awareness which benefits cancer charities. The challenge facing Wink Bingo is to take this passion and use it to engage new and existing players in a fun, charitable process which benefits all parties.