This is a guest contribution by Mark McGuinness, eSports Futurologist for Mainstream Marketing & Communications Ltd. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

eSports, is the rapidly growing sector for competitive multiplayer video game competitions which has attracted the attention of the iGaming industry. Social betting has yet to come of age. So with this growth in this male dominated participant sport, could eSports be the next betting product vertical?    

eSports tournaments are already filling entire arenas, with tens of thousands of fans, camped out at New York City’s Madison Square Gardens. There is no doubt eSports is like a tsunami. It’s sweeping everyone along in its path. And it’s no surprise as video gaming is a $100bn dollar business, which C-level iGaming executives are salivating over with profit figures in their eyes.